Hi!

I’m Suyash.

I started my journey as a designer, exploring opportunities and growing my skills across different companies. But the most defining chapter was my seven years at ING, where I was the only designer in the office at first—just me, figuring things out one project at a time. Over the years, that one small corner turned into a buzzing creative space with a team of 40.

The journey had its ups and downs, but every brief, every late night, and every breakthrough shaped the way forward. What began with designing for 5 colleges eventually grew into handling 20 more across Nepal. Along the way, the work got bigger, the challenges got bolder, and the jungle kept growing.

Welcome to my journey.

Welcome to the Design Jungle.

Where
i’ve
worked

ING Consulting

Creative Head

2017-2024

ANS Creation

Graphic Designer

2017-2017

Blue Muffin Studio

Web Designer

2015-2017

What
i’ve
studied

BSc (Hons) Computing

Islington College, Nepal

2013

Hey,
I’m Suyesh!

I’m a Graphic + UI/UX Designer

Freelancer - Present

The Web
Caverns

Journey into hidden depths where user experience is shaped and refined.

The Scholar’s
Treehouse

Climb high to uncover timeless design wisdom and the seeds of new ideas.

The Mirage
Market

Chase ever-shifting trends and evolving styles — adaptability is survival.

The Fire
Trail

Walk the fiery path where creativity is forged and passion lights the way.

The Chaos
Crater

Dive into disorder where bold innovations break through the rubble.

The Carnival
Loop

Spin through a playground of bold risks, wild experiments, and fearless fun.

The Shutter
Grove

Capture fleeting moments where visuals tell stories without words.

The UX
Mutation Lab

Enter a futuristic lab where ideas mutate, evolve, and spark revolutions.

The
Untamed
Map of Creativity

It’s a map of the wild ideas my team and I discovered, and the bold stories we created together.

CPN (UML)

carnival

christmas

holi

aspire

alumni meet

graduation ceremony

Expo

college app

project management system (creative head dashboard)

islington college

devalaya

falfull

PROJECT

Alumni Meet Branding and Experience Design

CLIENT

Islington College, Kathmandu, Nepal

ROLE

Creative Strategy + Branding Design

TEAM

4

MISSION

To honor the journeys of our alumni by crafting an emotional, meaningful reunion experience — celebrating past memories while building new bridges toward future possibilities.

APPROACH

The entire experience was designed to feel like a return to roots combined with a leap toward future collaborations. We treated it like a festival of memories, ambitions, and new beginnings.

IMPACT

Rekindled alumni-college relationship; post-event data showed high networking engagement and renewed support.

WHAT MADE IT SPECIAL

"We didn’t just welcome alumni back. We reminded them they never really left."

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PROJECT

Competition Branding and Experience Design

CLIENT

Islington College, Kathmandu, Nepal

ROLE

Creative Strategy + Branding Design

TEAM

4

MISSION

To inspire, challenge, and empower future business leaders — creating a high-energy platform that celebrates creativity, strategy, and ambition at its boldest.

APPROACH

We designed the experience around a powerful central theme: "Aspire: Achieve. Inspire."

"Aspire" wasn't just a competition. It was a call to action — daring students to imagine more, dream bolder, and act smarter.

From branding to event flow, everything was shaped to motivate, ignite ambition, and celebrate entrepreneurial spirit.

IMPACT

Doubled student participation from the second year; Aspire became a known name among student entrepreneurs.

WHAT MADE IT SPECIAL

"We didn’t just help to organize a competition. We launched a generation’s ambition into orbit."

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PROJECT

Branding and Experience Design for College Carnival

CLIENT

Islington College, Kathmandu, Nepal

ROLE

Event Branding Strategist + Visual Designer

TEAM

4

MISSION

To create a vibrant, memorable event identity that amplifies student pride, strengthens community bonds, and reflects the energetic heart of Islington College.

APPROACH

We crafted an identity called "Experience Spring Carnival" — built on three themes:

  • Ignite your passion (creativity and talents)
  • Ignite your bonds (community spirit)
  • Ignite your journey (future pathways)

IMPACT

Helped elevate the ceremony into a high-value, shareable memory; students, and faculty reported a stronger emotional connection and brand pride.

WHAT MADE IT SPECIAL

"We didn't just help to organize a carnival. We created a living, breathing celebration of the Islington spirit — full of passion, pride, and community."

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PROJECT

Event Branding and Experience Design

CLIENT

CPN (UML)

ROLE

Lead Creative Strategist + Brand Experience Designer

TEAM

6

MISSION

To translate 75 years of political turbulence, resilience, and hope into a shared story of progress — uniting the past, present, and future under one bold vision.

APPROACH

The entire event was built to embrace the chaos of history — the struggles, the uprisings, the hopes — and to transform it into a celebration of progress.

IMPACT

A valuable experience in navigating the unpredictable nature of creative collaborations.

We had the opportunity to craft the full campaign — from concept and branding to rollout strategy. While the project ultimately moved forward without our direct involvement, seeing our ideas come to life reinforced the strength of the vision and the groundwork we laid.

WHAT MADE IT SPECIAL

We’re proud of the strategy and design foundation we built for this campaign.

Although we weren’t part of the final execution, the impact of our creative direction was visible throughout. It was a reminder that great ideas can travel far — sometimes beyond our hands, but never without our influence.

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PROJECT

Branding and Experience Design for Christmas

CLIENT

Islington College, Kathmandu, Nepal

ROLE

Creative Strategist + Festival Designer

TEAM

4

MISSION

To craft an emotionally resonant, inclusive Christmas experience that makes every student feel cherished, connected, and at home — enriching the community spirit of Islington College.

APPROACH

The idea was to transform Islington College into "The Winter Haven" — A cozy, heartwarming world where:

  • Friendships are celebrated
  • Dreams feel closer
  • Every corner tells a festive story

IMPACT

Increased student participation and Instagram interaction by 60%; became a favorite recurring event.

WHAT MADE IT SPECIAL

"We didn’t just decorate the college — we built an emotional home away from home."

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PROJECT

Brand Identity and Experience Design

CLIENT

Devalaya

ROLE

Creative Strategy + Branding Design

TEAM

Alone

MISSION

To build a beautiful place where people can enjoy delicious food, focus on their work, and relax in peace — all under one roof

APPROACH

We carefully mapped the emotional journey of every guest:

  • Curiosity (Exploration of spaces)
  • Immersion (Settling into the experience)
  • Connection (Engaging with the food, work, or leisure)
  • Reflection (Carrying the Devalaya aura beyond the visit)

Each zone had to maintain a distinct flavor, while still feeling like part of a greater whole — much like different chambers inside an ancient sanctuary.

IMPACT

Boosted foot traffic and social engagement through highly aesthetic, Instagram-friendly visuals; brand perceived as exclusive but approachable.

WHAT MADE IT SPECIAL

"By treating food, work, and leisure as sacred rituals, Devalaya blurred the boundaries between taste, ambition, and indulgence — crafting a timeless experience for modern souls."

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PROJECT

Brand Creation

CLIENT

Falfull

ROLE

Creative Strategy + Branding Design

TEAM

Alone

MISSION

To share the natural freshness and sweetness of Mustang’s orchards with a new generation, turning each sip into a celebration of adventure and authenticity.

APPROACH

We crafted Falful around the spirit of Mustang — wild, bold, and proudly Nepali.

With rough textures and playful energy, the design evoked the feel of fresh orchards and mountain air. Each flavor — Apple and Apricot — had its own character, united by a shared, untamed origin.

The tone stayed fun, natural, and adventurous — perfect for the new generation of conscious explorers.

IMPACT

Positioned as a proudly Nepali premium beverage; helped retailers report higher shelf pickup and curiosity for a local-origin product.

WHAT MADE IT SPECIAL

"Falful wasn’t just a drink. It was a piece of Mustang — wild, real, and joyfully untamed — in every bottle."

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PROJECT

Graduation Branding and Experience Design

CLIENT

Islington College, Kathmandu, Nepal

ROLE

Creative Strategy + Branding Design

TEAM

4

MISSION

To celebrate each student’s unique journey while inspiring confidence, pride, and hope for the next chapter of their lives — making the moment unforgettable for graduates and their families alike.

APPROACH

Everything from the stage design to the emotional flow of the ceremony was crafted to feel like the closing of one beautiful book and the thrilling opening of another.

The visual journey celebrated stories written and those yet to unfold.

IMPACT

Helped elevate the ceremony into a high-value, shareable memory; families, students, and faculty reported a stronger emotional connection and brand pride.

WHAT MADE IT SPECIAL

"We didn’t just host a ceremony. We launched a thousand dreams into the sky."

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PROJECT

Branding and Experience Design for Holi

CLIENT

Islington College, Kathmandu, Nepal

ROLE

Creative Strategist + Festival Designer

TEAM

4

MISSION

To craft a colorful, inclusive Holi celebration that elevated student expression, cultural pride, and the spirit of togetherness at Islington College.

APPROACH

The idea was simple: "Splash the Story."

We designed every element — from visuals to experiences — to feel alive, energetic, and deeply personal.

IMPACT

Amplified student ownership and participation; established Holi as a campus signature event.

WHAT MADE IT SPECIAL

"We didn’t just celebrate Holi. We built a stage where every friendship, every dream, and every burst of color found its own spotlight."

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PROJECT

College Rebranding for Modern Growth

CLIENT

Islington College, Kathmandu, Nepal

ROLE

Creative Strategy + Branding Design

TEAM

4

MISSION

The mission was to break away from traditional, formal design and build a bold, dynamic, and aspirational brand — one that students could feel proud of, and that assured both students and parents of Islington’s credibility, growth, and future-readiness.

APPROACH

We created a "Future-Ready Identity" that:

  • Looked dynamic and bold
  • Felt trusted and established
  • Told a clear story of transformation

IMPACT

Strengthened Islington’s identity as a progressive and globally-minded institution; design consistency improved recognizability and enrollment inquiries.

WHAT MADE IT SPECIAL

"We didn’t just redesign the look. We redesigned the feeling of ambition and global connection."

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PROJECT

Educational Expo Branding and Experience Design

CLIENT

Private Education Consortium (Multiple Colleges)

ROLE

Lead Creative Strategist

TEAM

4

MISSION

To revolutionize career guidance for young Nepali students by making it expert-led, emotionally engaging, and deeply transformative — empowering them to explore, choose, and build their futures with confidence.

APPROACH

We built the concept that felt like an inspiring journey rather than a trade show. Every design, talk, and interaction centered on three emotional pillars:

  • Discovery — Helping students uncover possibilities they had never imagined
  • Direction — Equipping them with actionable, realistic paths
  • Empowerment — Making them feel capable and excited about their futures

IMPACT

Made the expo more student-centric and interactive; received praise from school partners for “modern” and “relatable” design — led to repeat partnerships.

WHAT MADE IT SPECIAL

"We didn’t just answer students’ questions. We helped them chart new worlds of possibility."

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PROJECT

Educational Expo Branding and Experience Design

CLIENT

Private Education Consortium (Multiple Colleges)

ROLE

Lead Creative Strategist

TEAM

4

MISSION

To revolutionize career guidance for young Nepali students by making it expert-led, emotionally engaging, and deeply transformative — empowering them to explore, choose, and build their futures with confidence.

APPROACH

We built the concept that felt like an inspiring journey rather than a trade show. Every design, talk, and interaction centered on three emotional pillars:

  • Discovery — Helping students uncover possibilities they had never imagined
  • Direction — Equipping them with actionable, realistic paths
  • Empowerment — Making them feel capable and excited about their futures
PROTOTYPE

PROJECT

College App

CLIENT

Self-initiated (Personal experimental project)

ROLE

Lead Creative Strategist + Brand Experience Designer

TEAM

Alone

MISSION

Explore AI + design fusion without commercial constraints — imagining brand identities for things that don't exist yet.

No client.
No feedback loops.

Just raw creation. This was a lab where mutation was the goal — not polish.

PROTOTYPE

PROJECT

Project Management System (Creative Head Dashboard)

CLIENT

Self-initiated (Personal experimental project)

ROLE

Lead Creative Strategist + Brand Experience Designer

TEAM

Alone

MISSION

Explore AI + design fusion without commercial constraints — imagining brand identities for things that don't exist yet.

No client.
No feedback loops.

Just raw creation. This was a lab where mutation was the goal — not polish.

X